RevComm Highlights the Importance of Adaptation and Trust in the Indonesian B2B Market

Jakarta, 29 October 2025 — RevComm Indonesia, stub from Japan, which was founded in 2017 and has expanded to Indonesia since 2021, is here with a mission to help companies increase the efficiency of business communications through AI-based VoIP technology.

Its flagship product, MiiTel, allows companies to visualize conversations between teams sale, customer serviceas well as internal employees. This technology not only records and transcribes voice conversations, but also analyzes what and how communication is carried out to find patterns that can improve the effectiveness of business interactions.

For four years active in the market Business-to-Business (B2B) in Indonesia, Yuiichiro Sasaki, Global Business Department RevComm Indonesia together with Harutoshi Tanaka, SVP Corporate Finance & Development Mekari, had the opportunity to share their experiences at the event Japan Tech Indonesia 2025 entitled “Transforming B2B Technology Through Innovation, Efficiency, and Strategic Leadership.”

The technology conference which was held at Ciputra Artpreneur, Jakarta, on October 21 2025 brought together stubinnovators, and industrial leaders from Japan and Indonesia to explore collaboration opportunities in the field of AI, blockchainand digital transformation.

Digital Transformation in the Indonesian Market

When it first started operating in Indonesia in 2021, RevComm faced big challenges. Many companies do not yet see digitalization as an urgent need. Low labor costs make some companies more comfortable carrying out manual processes rather than investing in technology-based systems.

“At that time, when we explained the concept of digitalization of conversations, many were interested. But when it came to the implementation stage and costs, they were hesitant. Now, the situation has changed. Management in companies is starting to see efficiency as a strategic need,” explained Yuiichiro Sasaki.

He also emphasized that digitalization and automation do not mean replacing the role of humans. Technology like MiiTel is here to help employees work smarter and focus on things of strategic value, such as decision making, innovation and building relationships with customers.

RevComm’s decision to enter the Indonesian market in 2021 has proven correct. From initially full of challenges, now awareness of the value of efficiency opens up great opportunities for technology solution providers in the country.

Trust and Stability: The Foundation of B2B Business

Yuiichiro Sasaki also highlighted the importance of understanding cultural context in building cross-border businesses. His experience as an expatriate in Indonesia for many years has given him a deep understanding of how work culture in Japan and Indonesia actually have fundamental similarities: placing relationships and trust as the main foundation of business.

This relationship-based approach is one of the reasons why the collaboration between the Japanese and Indonesian teams at RevComm has been effective. By combining Japanese discipline and precision with Indonesian flexibility and adaptability, RevComm is able to create a collaborative and productive work environment, including when building relationships with customers and partners.

In the B2B market, Yuiichiro Sasaki emphasized that the fundamental difference compared to B2C lies in the decision-making process. End users and decision makers are usually different, so factors such as security, reliability and stability are crucial.

RevComm’s advantages lie not only in technology, but also in strict operational standards in maintaining customer satisfaction. For Yuiichiro Sasaki, service quality is the key to building long-term trust.

“I always say to the team, if a customer says something, reply within two minutes. Wherever you are, do that. That’s our standard,” he said firmly. “That’s how we maintain customer confidence in our products.”

He admitted that implementing such standards in Indonesia was initially not easy because of differences in work culture. However, over time, this disciplined approach actually received appreciation from local users. Many customers recognize the speed and accuracy of the MiiTel team’s response as one of the factors that differentiates them from other providers.

According to Yuiichiro Sasaki, this success shows that Japanese quality standards can go hand in hand with local adaptation. “We are proud not only of our products, but also of the way we operate. And we see that Indonesian companies also appreciate that,” he added.

The Importance of Localization and Adaptation

Apart from maintaining global standards, RevComm also understands the importance of localization. For Yuiichiro Sasaki, localization and adaptation are not just about translating products into Indonesian, but also understanding local business processes and adapting the team’s way of working to align with the needs of users in the field. This approach has proven effective in increasing market acceptance of products and strengthening customer trust in Japanese brands.

Closing the session, Yuiichiro Sasaki expressed his belief that the future of collaboration between Japan and Indonesia in the field of technology will be even stronger. For RevComm, the Indonesian market is not just a business opportunity, but also a place to learn and grow together. Through efficiency-based innovation and a commitment to trust, RevComm strives to be part of the digital transformation journey in Indonesia to create a more productive, transparent and sustainable B2B ecosystem.

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About RevComm

Starting from the vision of “Reinventing communication to create a society where people think of others,” RevComm is a company that optimizes Voice and AI technology to solve communication problems in business. Through products such as “MiiTel Phone” for telephone conversation analysis and “MiiTel Meetings” for online and offline meeting analysis, we realize big data from every voice communication. RevComm is one of Japan’s fastest growing technology companies. In five years, RevComm became a unicorn and won various awards: Forbes Japan’s Startup of the Year, Google for Startups, AWS Summit, Mizuho Innovation Award, Japan Venture Awards, and became the only Asian company on the Forbes AI 50 2023 list.