In the midst of the dynamics of people’s purchasing power which is still facing a number of challenges, two-wheeled vehicles continue to maintain their position as the most relevant mode of transportation in Indonesia. Its flexibility, cost efficiency, and ability to reach various mobility needs make motorbikes not only a means of transportation, but also part of the increasingly dynamic lifestyle of urban society.
Industry performance also reflects this. Based on data from the Indonesian Motorcycle Industry Association (AISI), national motorbike sales throughout 2025 will exceed 6.4 million units or grow around 1.3% annually. Average monthly sales that are consistently above 500 thousand units are a strong indicator that market demand remains maintained, even amidst economic pressure.
In terms of transaction schemes, purchasing in installments is still the main choice with a portion of around 65% of total sales. This emphasizes the important role of finance companies in maintaining the sustainability of public consumption while supporting the growth of the national automotive industry.
Responding to this trend, PT BRI Multifinance Indonesia (“BRI Finance”) presents a new premium segment motorbike financing program with competitive interest rates starting from 0.7% per month and flexible tenors of up to five years. This program is specifically aimed at BRI customers and BRI Group employees as part of optimizing synergies in the BRI financial ecosystem.
BRI Finance Corporate Secretary, Aditia Fakhri Ramadhani, revealed that the two-wheeled market is currently showing an increasingly clear shift in preferences, especially due to the increasing interest in vehicles in the premium segment.
“Motorcycles are no longer seen solely as a means of mobility, but also as a representation of the user’s lifestyle and identity. We see an increase in demand for premium motorbikes that offer a combination of performance, design and prestigious value. Through this program, BRI Finance seeks to provide financing solutions that are adaptive and relevant to these needs,” explained Dhani.
Furthermore, market growth is also supported by more conducive macro conditions, including a downward trend in interest rates and greater ease of access to financing. This combination of factors has contributed to the increase in transactions in recent periods.
To provide easy access, financing applications can be made digitally via the official BRI Finance platform or through a network of partner dealers throughout Indonesia. With increasingly integrated and efficient processes, BRI Finance is optimistic that it can continue to strengthen its role in supporting the national automotive financing ecosystem.
This press release has also appeared on VRITIMES
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