DoxaDigital, Hakka Indonesia, and EverIdea invite businesses to move up a class through TikTok for Business


DoxaDigital together with Hakka Indonesia and EverIdea Interactive collaborated with TikTok For Business Indonesia to organize the TikTok Next 2025 event, a four-day initiative aimed at helping brands and business people in Indonesia understand effective strategies for building brands, expanding reach and increasing sales conversions through the TikTok platform.

This event will take place from November 26 to December 4 2025, with one exclusive offline session at the TikTok Indonesia office, Chase Plaza Sudirman, Jakarta, as well as three follow-up sessions online.

Event Goals and Focus

TikTok Next 2025 is designed to provide comprehensive guidance to businesses so they can exploit the full potential of TikTok for Business. Through a practical and case study-based approach, this event aims to:

1. Educate entrepreneurs and businesses about strategies for building brand awareness and increasing sales through the TikTok feature.

2. Encourage cross-ecosystem collaboration between brands, creators and affiliates to strengthen digital business presence.

3. Foster data-based creativity, so that business actors not only follow trends, but create opportunities from these trends.

This program includes four main pillars: Next TikTok for Business, Next Brand & Performance Plan, Next Reach Scaling, and Next Content, which will be discussed by experienced speakers and practitioners.

Transformation from Creative, to Trends, to Transactions

In the midst of changes in consumer behavior that is increasingly digital, TikTok has now become one of the most influential platforms in driving purchasing decisions. Through TikTok Next 2025, DoxaDigital and its partners want to invite businesses to understand how the right content can turn trends into real transactions.

In this event, Erdy Suryadarma, CEO of EverIdea Interactive, emphasized the importance of storytelling and the relevance of content in building public perception of brands. “Strong content is no longer about who is the most creative, but who is the most relevant and consistent in conveying brand values.

At TikTok Next 2025, we want to show how storytelling, visuals, and interactivity can shape perceptions that directly impact purchasing decisions. “EverIdea is committed to helping brands bring their messages to life through ideas that are not only beautiful, but also effective,” explained Erdy.

According to Viktor Iwan, CEO of DoxaDigital, this event is not just a place to share knowledge, but a real step to help businesses transform. “We see how TikTok is not just an entertainment platform, but also a major catalyst in digital transformation for brands.

Through TikTok Next 2025, we want to help business people understand comprehensive strategies, from branding to conversion, so that they don’t just follow trends, but are able to turn trends into real transactions. “This is DoxaDigital’s real step to accompany Indonesian brands to rise to the next level,” said Viktor.

Meanwhile, Indri Setyowati, CEO of Hakka Indonesia, highlighted the great potential of TikTok Shop in encouraging local business growth. “TikTok Shop opens up extraordinary opportunities for every brand to grow rapidly. Through TikTok Next 2025, we want to educate more businesses about how to utilize affiliate networks, collaboration and live shopping to expand product reach. At Hakka, we believe collaboration between creators, brands and technology is the key to sustainable growth,” said Indri.

Registration and Procedures

Business people, brand managers and marketing professionals who want to participate in TikTok Next 2025 can register for free via the official website at tiktoknext.doxadigital.com.

The registration process is designed to be simple but selective, to ensure that participants involved are committed to developing their digital business strategy. Here are the steps:

1. Visit the official event website at https://tiktoknext.doxadigital.com.

2. Fill in the registration form with business data, participant position, and purpose of participating in the event.

3. Wait for confirmation via email or WhatsApp from the organizing team. Participants who meet the criteria will receive an official e-ticket along with a link or invitation to the event location.

For the offline session on November 26 2025, the number of participants is very limited, a maximum of two people per company, so confirmation of attendance will be carried out based on the order of registration and team verification results.

“We appreciate the business enthusiasm to be able to develop on one of the biggest platforms in Indonesia, but we realize that with the limited capacity of the TikTok Indonesia office, we need to curate,” said Viktor Iwan.

Meanwhile, the next three online sessions are open for business, marketing and creator teams to participate in who want to deepen their understanding of the TikTok for Business strategy.

Registered participants will receive exclusive materials and event recordings, as a form of appreciation for their participation in joint efforts to increase the competitiveness of local businesses in the digital era.

“As TikTok Platinum Agency in Indonesia, this is the initial initiative of many series of events that we are planning in the future to grow brands and businesses in Indonesia,” said Viktor.

About PT. Doxadigital Indonesia
Digital marketing agency in Indonesia which is recognized as a Platinum-Level Agency Partner of TikTok For Business. DoxaDigital focuses on helping brands build a strong digital reputation through creative strategies based on data, technology and real results.

About Indonesia
The company, which operates in the field of affiliate programs and expanding sales channels on the TikTok Shop, presents technology and performance-based solutions to support brands and creators in Indonesia.

About Everidea
Interactive A digital creative agency from Bandung that started in the gaming industry, now specializes in interactive media, video production and visual storytelling to help brands create memorable digital experiences.

About TikTok
TikTok is a registered trademark of ByteDance Ltd. TiKTok for Business is a one-stop platform for all business marketing needs on TikTok, which includes TikTok Ads Manager and TikTok Business Center. The platform provides tools to help businesses create ads, reach the right audience, and manage campaigns efficiently to increase brand awareness and sales.

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