Adidas Launches Optimé Collection: Supporting Movement, Defining Style


Supportive leggings on leg day, and a fashion item afterward.

Adidas has again introduced the Optimé collection, a line specifically designed to support women’s strength training. Comes with a dominant lilac color in the season Spring/Fall 2025This collection presents a combination of high performance and a touch of modern style.

Created to support the lower body during training, Optimé helps women focus on what’s more important: post-workout recovery. With an elegant athleisure aesthetic and all-day comfort, this collection is suitable for wearing at the gym or during casual activities.

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Featuring Adidas’ iconic three-stripe design, Optimé combines high-performance technology with timeless style.

The pastel colors that dominate this collection give a soft yet energetic impression, while the latest technological materials ensure comfort and confidence in every movement.

As part of the global launch, Adidas also screened a short film featuring Anna Hall (hept athlete), Issa Vasquez, Although LuilaAnd Nelson’s jaw—a visual narrative of how the women face the day after foot day with strength and solidarity.

In Indonesia, the launch of Optimé was celebrated through a sports event entitled “Optimé: Sisterhood of Strength.” Located at the Empire Fit Club SCBD, this event was attended by 50 female participants consisting of Adidas creators, sports influencers, media and a curated public.

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