Every Step at ASHTA Brings Art, Play and Culture

This season, ASHTA welcomes WALC, an artisanal sock brand that transforms everyday essentials into expressive statements.

Artisanal socks that color the way we dress. At ASHTA, lifestyle is in the details. This season, ASHTA welcomes WALC, an artisanal sock brand that transforms everyday essentials into expressive statements. With bold colors, thoughtful patterns, and a fun spirit, WALC redefines socks as a core part of fashion and lifestyle—designed to be seen, felt, and lived.

WALC—pronounced walk—is an abbreviation for Walking Canvas. This philosophy represents each step as a living canvas where stories, meanings and journeys are expressed through design. WALC prioritizes storytelling in each of its products, transforming socks from simple accessories into a medium of expression that accompanies active moments and everyday life.

WALC treats socks as a canvas for telling stories. Each pair adds character to everyday outfits—effortlessly elevating a tailored look, relaxed denim, or a favorite sneaker with a touch of color and personality. It’s fashion that feels light yet intentional, representing a generation that values ​​self-expression from head to toe. From the Athletic category, everyday casual socks to Collections, exclusive collaborations and thematic editions that carry a unique story behind each release.

Founded in 2021, WALC is Indonesia’s proud brand—produced, designed, and marketed entirely by local talent under PT Wasa Tangga Kreasi. Collaboration with the Indonesian sports community, artists and creators plays an important role in presenting designs that are in harmony with everyday urban lifestyles.

Collaboration is at the heart of WALC’s creative language. The brand has collaborated with artists including Evan Aditya, translating artistic narratives into wearable form. Apart from contemporary art, WALC also celebrates local culture through a special collaboration with Sancraft, presenting designs inspired by traditional games such as tug of war. The result is a playful tribute to shared memories—reimagined through modern graphics and made into socks that feel both nostalgic and fresh.

At ASHTA, WALC feels like home. As a lifestyle destination that emphasizes creativity, culture and contemporary design, ASHTA curates brands that transcend trends. WALC adds a layer of passion to the mix—where art meets play, and fashion becomes an everyday expression of identity.

With WALC, socks are no longer just an afterthought. They are conversation starters. A pop of color. A story rooted in local art and culture—made bold, starting from the beginning.

Discover WALC and experience a more expressive way of dressing, only at ASHTA.

This press release has also appeared on VRITIMES